8 ways to move your purpose from words to action

Making a vision tangible: 1 billion people have disabilities. ThisAbles (3D-printed product hacks) delivers on Ikea’s vision “to create a better everyday life for the many people.” Image/more: Ikea ThisAbles

If you’re reading this, you probably have your fingerprints on a brand. You are at the forefront of a movement of brands to champion their role in society. How do we make this practical?

1. Endlessly study innovation — know what it takes to deserve credit

Every day I hear something to this effect: we do lots of things but we aren’t getting any credit. I…