The world is broken — I believe brands can play a role in fixing it

I’ve always been early. It’s a common thread throughout my life. When most people are focused on today, I’m distracted by the future. About 10 years ago, when I was at the helm of Surfrider Foundation, I started to see something new taking form — the idea of brand citizenship. Since then I’ve been exploring the idea further and have seen it gain momentum. More and more, brands represent a meaningful swing-vote on the future of the planet.