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Jim Moriarty
Jim Moriarty

398 Followers

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Purpose is neither marketing nor a statement

Brand purpose is all the rage, the cool kid on the block. Yet, the sudden trend feels simultaneously awesome and tragic. Awesome, because citizens increasingly expect more from brands. We champion those with a clear, focused point of view about their role in society. Tragic, because so many brands wrestle…

Brand Strategy

3 min read

Purpose is neither marketing nor a statement
Purpose is neither marketing nor a statement
Brand Strategy

3 min read


Pinned

The world is broken — I believe brands can play a role in fixing it

I’ve always been early. It’s a common thread throughout my life. When most people are focused on today, I’m distracted by the future. About 10 years ago, when I was at the helm of Surfrider Foundation, I started to see something new taking form — the idea of brand citizenship…

Purpose

5 min read

The world is broken — I believe brands can play a role in fixing it
The world is broken — I believe brands can play a role in fixing it
Purpose

5 min read


Pinned

Employee Activism is the Next Wave

Best ways to prepare now The surfer in me knows to always watch the horizon. When someone yells, “SET!” you don’t want to be caught inside. A similar thing can be said about the rise of employee activism; it’s closing in. …

Purpose

4 min read

Employee Activism is Clearly the Next Wave
Employee Activism is Clearly the Next Wave
Purpose

4 min read


Apr 20, 2022

Reasons to Skip Earth Day

If our definition of success is a single day dedicated to the earth, we’re toast. Earth Day was an innovative idea 52 years ago when there were only a few environmental laws protecting our natural resources. The EPA hadn’t been established yet. Filthy air and water were the accepted norm…

Earth Day

3 min read

Reasons to Skip Earth Day
Reasons to Skip Earth Day
Earth Day

3 min read


Aug 24, 2021

The best ways to prepare for the evolving talent war

We read every day that there’s an escalating tension in the air regarding talent. In my opinion, most stories offer a shallow version of this larger shift. This talent war is unlike any previous ones. Different forces are driving it, so we can expect the trajectory to be distinctive. Here…

Purpose Driven Business

4 min read

The best ways to prepare for the evolving talent war
The best ways to prepare for the evolving talent war
Purpose Driven Business

4 min read


Aug 9, 2021

8 ways to move your purpose from words to action

If you’re reading this, you probably have your fingerprints on a brand. You are at the forefront of a movement of brands to champion their role in society. How do we make this practical? 1. Endlessly study innovation — know what it takes to deserve credit Every day I hear…

Social Impact

4 min read

8 ways to move your purpose from words to action
8 ways to move your purpose from words to action
Social Impact

4 min read


Apr 15, 2021

Best Way to Build Brand Love

Embrace the idea that is bigger than the brand itself Brands are too often groomed to think small. They settle for “mini” brand love. Here are 4 ways a brand can break that cycle and reach its larger potential. First, anchor your brand to a big idea Our actions as marketeers suggest that our brands aren’t capable of much. We create campaigns focused on features and benefits. We market products, instead of the ideas behind the products.

Purpose

4 min read

Best Way to Build Brand Love
Best Way to Build Brand Love
Purpose

4 min read

Jim Moriarty

Jim Moriarty

398 Followers

Aspiring citizen — Insatiable surfer

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